Mastering the Art of Yes and No

shiva yes and noA few years ago, I was facilitating a panel that was set up to help emerging entrepreneurs understand what it’s like when you’re starting-up a business, when you have a couple of years under your belt, and when you’re in it for the long run. As the discussion unfolded, a pattern became clear:

New entrepreneurs say “yes” to many of the opportunities that come their way. They are discovering their ideal clients, their ideal set of … READ MORE