A few years ago, I was facilitating a panel that was set up to help emerging entrepreneurs understand what it’s like when you’re starting-up a business, when you have a couple of years under your belt, and when you’re in it for the long run. As the discussion unfolded, a pattern became clear:

New entrepreneurs say “yes” to many of the opportunities that come their way. They are discovering their ideal clients, their ideal set of products and services, and their voice. Each new opportunity is a chance to test and iterate their hypotheses about … READ MORE